12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project concept can substantially improve a brand’s appearance in the skill market. And the bright side is that it doesn’t always need a crazy budget plan!

Now is the time to inject some creativity and fun into your recruitment campaigns and shock those uninteresting, worn-out recruitment techniques that usually start with posting on job boards (boring).

When your skill team begins producing initial, engaging project concepts that tie into and enhance your overall recruitment technique, you’ll quickly discover how to draw in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing fun and interesting ways to draw in excellent candidates to your brand name and make a larger influence on candidates.

Examples include recruitment by means of a dating app, utilizing a mysterious code to split, hosting meet-ups, or getting the aid of an immersive virtual trip.

– You can develop imaginative concepts for your recruitment campaign by evaluating the concerns your talent team has now, investigating how other companies hook applicants, or brainstorming new ideas with your group.

– Three examples of organizations thinking outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design automobile that interviews its own specialists, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so read on).

– After launching your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test design templates to streamline and automate your employing process.

What is an innovative recruitment campaign?

Recruiters or talent acquisition teams that use original recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target audience.

How do you know if your company is utilizing imaginative ideas in your method?

Well, has the skill group been using the exact same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same conventional tactics that everybody else uses, there’s no chance your brand will stand out in the crowd.

When companies interact with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to bring in the qualified people they’re searching for. Now, here’s how your team can begin doing things in a different way.

How do companies consider imaginative recruitment campaigns?

It’s not too complicated. Let’s walk through the actions for developing effective, original recruitment marketing.

Step 1: job Identify your team’s most significant blockers in acquiring leading talent.

Step 2: Next, brainstorm ideas or methods to get rid of those difficulties. Here are some pointers:

– Get motivation from other companies currently thinking out of package.
– Put yourself in the shoes of your target market and believe of ways to communicate with them in a design and tone that will attract them, such as an animated video.
– Reach out to associates to collect ideas from a varied group.
– Consider what your company values highly in its present staff members.

Step 3: Bring all your ideas together and develop your recruitment campaign strategy, consisting of the channels you’ll utilize to release it, job such as social networks and your professions site.

Step 4: Review your project cost and ensure you have the spending plan you need, or change your strategy accordingly (keeping in the excellent things your target audience likes).

Step 5: Launch your campaign and hope your job advert and other campaign elements get prevalent nationwide, international, (and even viral!) attention.

Do we require to contract out customized components of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to pull off every aspect of a creative task in-house. In that case, you may need to outsource specific elements to a company, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t appear like your nephew took your smart phone).
– Creating a complex game or nerdy formula as a recruitment test

Ok, now for the enjoyable stuff.

To help you win on this brand-new path, we have actually pulled together some genuinely ingenious recruiting concepts listed below. Companies that came up with some initial or innovative attention grabbers to reel in great prospects.

12 creative and inspiring recruiting campaign examples

Let’s face it, many companies require a recruitment process transformation. Especially if they want to bring in young, qualified prospects (and job the business’s employer brand name is as interesting them as a 1970s motion picture).

The following companies (the majority of which you’ve likely become aware of) likewise needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior staff for white-collar workplaces.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, job internships, social networks, advertisements, referrals.
Their most original campaign concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season ending. It may not have actually included at any big global advertising celebration, but it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is becoming more tough.
Recruitment technique: Using pop-culture referrals to bring in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is unique due to the fact that it utilizes the concepts of good advertising or copywriting by interesting what is essential to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely underestimated and is likewise experiencing a rapid increase in demand post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to attract individuals whose values align with the business’s purpose.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is usually exceptionally under-appreciated definitely requires some additional imaginative juice. Home Instead chose to use the services of a professional firm for this project to refresh their brand and hook precisely the ideal type of people.

The firm produced very emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t help but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a tough job.
Recruitment strategy: Using a significant innovation pattern to join the discussion and improve their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original campaign run by the Swedish furnishings manufacturer IKEA. To draw in skill that thinks out of package, they invited prospective candidates for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment technique: Targeting out of work, underemployed, and ready-to-work prospects seeking to start their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social media, digital screen ads, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The industry has gained back 6.9 million tasks considering that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes prospective newbies mindful of the vast variety of benefits offered with a profession in hospitality and uses testimonials from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, job which, in this case, job suggested attempting to attract 1,000 brand-new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment project that the software application company, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique concept aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their innovative thinking has actually helped them fulfill their Australian and worldwide consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender variety.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This project hit at the heart of the continuous problem of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing working with biases by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment technique: Targeting a very specific skill sector – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another project that’s believing out of package. After encountering a fascinating market insight that “around 78% of British parents aged 45 and over want to handle a brand-new difficulty once their children fly the nest”, EasyJet crafted a recruitment project targeting this specific skill swimming pool.

Filling the team scarcities with candidates who are over 45, whose kids have lastly flown the nest, and who are now looking for a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a distinguished international motor program and establishing the brand name as an emerging hub for vehicle software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign method on its head for sure! The group integrated AI into the cars and truck’s pedestrian speech innovation and cars and truck link system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment strategy: Using an ingenious, gamified method to engage passive candidates & using a complimentary gift.
Tactics: Skills test was marketed on social media platforms

Our sibling business, Toggl Track, wanted to employ an SEO supervisor and thought of a fun project that ‘d be a win-win situation for all. We produced a skills test obstacle and marketed it across social media, using a free tee shirt to candidates who achieved high ratings.

Reaching passive prospects while getting the word out about our brand name to other skilled workers worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive employer brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual properties

Walmart’s enormous skill acquisition project was developed by Nexus and helped give the brand name a much-needed facelift (given that the merchant might not have actually been leading of numerous candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to accomplish?

Problem: Attracting young employees in the midst of a labor scarcity.
Recruitment technique: Using a growing interest among young individuals in home restoration and crafting a compelling worth proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides working recreated as masterpieces, out-of-home, web, and social networks content

Intending to recruit some 5,000 individuals in a year in the middle of remarkable labor shortages, Lowe’s Canada was dealing with the monumental difficulty of attracting more youthful workers. Partnering with an innovative agency, the brand name designed a recruitment campaign focusing on opportunities for growth and knowing within its network.

They have also discovered that 88% of Gen Z students desire to work for employers who provide them access to training and growth opportunities.

Training is a priority for us, so we ensure to use extensive training to everyone who joins our teams. Working in among our shops is an excellent opportunity for individuals to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand name launched a campaign and exhibit that builds on the desire to find out by showing compelling examples of restoration failures that young people can avoid by working and finding out at one of the brand name’s shops. Each of the displays had a QR code for applying straight for the different open positions.

Thinking about your next initial recruitment campaign method?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative business to approach prospects.

Whatever the function, from getting up the finest engineers to roping worldwide’s greatest salesmen, your recruitment marketing efforts make sure to strike their hearts and minds if you utilize your creativity!

One easy way to include shimmer to your next recruitment campaign while making it enjoyable and engaging for you and possible applicants is to start with abilities tests. And, no, you don’t need to produce tests from scratch. Our test library is overflowing with role-specific questions developed by the experts.

Say goodbye to inappropriate prospects and the hours wasted screening CVs. Create a totally free Toggl Hire account today to see simply how basic, fun, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing teams. She works at Toggl Hire and discusses how services can recruit really great individuals.