6 Brilliant Recruitment Marketing Campaigns

Candidates want to feel connected to your brand name and sense that companies understand them as individuals. So how can employers stand out from the crowd? Employers must be proactive in their technique to drawing in prospects, and recruitment marketing is the option

Recruitment marketing is a fairly brand-new way to bring in prospects, both passive and active, to your business. It involves adopting the very same principals and methods used by marketing to attract prospects and increase brand name awareness. Some examples of marketing practises now being used by HR groups consist of: employment lead generation, SEO, guerrilla marketing, social advertising, personalised prospect journey and content creation.

According to SHRM, business that include recruitment marketing into their hiring technique can generate 3 times more applicant leads than those who don’t – leading a 100% greater close rate on candidates. Additionally, recent research study by Allegis found that running a recruitment marketing campaign can conserve business up to 40% on overall skill costs. On top of these cost savings, recruitment marketing boosts employer brand and draws in an estimated 50% more qualified prospects.

It’s extraordinary to see how a deep understanding of your prospects can result in campaigns that inspire them to act. We have actually assembled a list of six of our favourite imaginative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. These the limits of conventional job ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most experienced salesmen in business, Ogilvy, among the worlds most prominent ad agency, employment ran an imaginative recruitment project to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in combination with their YouTube channel. Here they welcomed the potential prospects to movie themselves offering a brick. The reward? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A great advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing projects.

They are a great method to draw in enthusiastic applicants as well as acting as a preliminary screening test. Companies might ask candidates to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 perplexing signboard. This marketing campaign was a fantastic success for Google and made high praise online within mathematical and engineering online forums – even before Google was called the brains behind the operation.

The billboard, positioned in Silicon Valley, presented a complex mathematical formula to passers-by and challenged those who believed they were clever adequate to fix it. Once fixed, the formula revealed a site URL (www.7427466391.com) that the solver must go to.

Those wise sufficient to resolve the signboard puzzle were given one last puzzle as soon as on the website.

Successful prospects got the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re grateful you’re here. Something we learned while developing Google is that it’s simpler to find what you’re searching for if it comes trying to find you. What we’re searching for are the very best engineers on the planet. And here you are.”

The signboard was an engaging method to attract a few of the most intelligent minds to Google. Google organized this candidate pool into enthusiastic ‘problem solvers’ – a highly renowned skill at google.

INSERT-CTA

IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of working with 100 staff members. To fill this high number of positions, they had to think huge. IKEA’s outside the box thinking led to a fantastic “inside the box” service.

IKEA chose to target those who they knew already loved IKEA by putting ‘profession directions’ inside the box of IKEA products for consumers to find upon opening their item. The instructions mirrored their popular assembly directions, instructing consumers on how to “assemble your future”.

The project was a substantial success, and customers loved it. Thousands of clients used, and IKEA worked with 280

workers who admired the IKEA brand. The factor for the success of the campaign was not just down to its creativity however likewise because it spoke with IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment project successfully gotten in touch with prospects in a personalised way, in their own homes simply as they’re focused on assembling their new furniture.

Volkswagen: A Covert Message

When Volkswagen needed to hire gifted mechanics, they thoroughly considered where this target market hung out so that they could interact their recruitment message efficiently.

Volkswagen selected an obvious but uncommon positioning, the undercarriage of automobiles in requirement of repair work. Volkswagen intentionally dispersed malfunctioning automobiles with the message concealed beneath to service centres across Germany in anticipation of drawing in experienced employees.

Volkswagens campaign was a terrific success, and they hired various experienced mechanics while verifying themselves as an ingenious and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to draw in ambitious students to their business. They reached students by going to the one location guaranteed to have trainees around, schools at several Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out “We’re trying to find students who aren’t satisfied with simply any solution. www.McKinsey.ch.”

The campaign’s aim was to pre-filter candidates by attracting those that aren’t pleased with simply any solution and wonder innovators. The pencil twisted the guidelines of marketing, and it’s basic message resonated with many, causing high-quality graduate hires at McKinsey.

Similar to this pencil, recruitment marketing projects do not have to be pricey, and business can state a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of companies doing recruitment marketing the best way. Their careers page has 1.2 million likes, and they release content twice a day – in some cases more. They share material that potential staff members can relate to and feel inspired by, such as specific employees achievements, employment days in the life of a worker and basic daily updates from across the Marriott network.

Marriott wants to convey a sense of personalisation with their professions page so that possible employees can build a real connection with the brand. They attain this by allowing called employees to address any questions on the careers page from the business profile. Marriot likewise provides a chat service to those seeking to discover more about life at the business and suggestions on how they can successfully look for employment a position.

Marriotts strategy shows you don’t require remarkable out of the box believing to link with prospects. There are a myriad of ways your service can approach your recruitment project. Marriott’s method is simple, and any business can imitate this technique and accomplish the same success. Have a designated location where you share insights on life at your company and most importantly, listen to possible prospects and respond to their questions without delay and effectively.

INSERT-LINE

Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the very best experience possible and you have time to concentrate on what matters, your individuals. Discover more about us here.